As you may know, Ipswitch recently partnered with Wiley Publishing to produce Ipswitch Network Monitoring for Dummies by Robert Armstrong. It’s not available in stores or even on Amazon.com, but if you visit us at one of our upcoming events, such as Network World IT Roadmap or Cisco Networkers, you just might get a copy.
When the idea was first floated, I was skeptical. Our customers are far from dummies. Some of them could teach classes on networking. Some probably do. But I was proven wrong (again) by the popular response. People with serious networking credentials love this book! Sure, it’s a tribute to the power of the “Dummies” brand, but it’s also a powerful message about simplicity and clarity.
Networking professionals have complex jobs supporting increasingly complex systems that make businesses run. Never underestimate their need for simple, clear, easy-to-use tools and information. This is a big part of what has made Ipswitch and especially WhatsUp Gold successful – making the complicated things easy, making the easy things effortless, and turning blobs of data into actionable information. This is what’s gotten WhatsUp noticed lately by PC Magazine, PC Pro and CRN, to name just a few.