Holiday shopping poll results revealed!

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WhatsUp Gold’s most recent survey of some of its 100,000 customers asked how long employees are spending shopping online leading up to the holidays. Shopping online is becoming the de facto route of choice for many during the festive season – comScore, a leader in measuring the digital world, earlier reported that holiday season spending thus far has topped $15 billion in the US alone, marking a 15% increase over last year.

Full results to the question “How long do your employees spend shopping online for the holidays?” were:

  • 0 – 30 minutes per day – 13.4%
  • 30 minutes – 1 hour per day – 15.7%
  • 1 – 2 hours per day – 15.0%
  • Over 2 hours per day – 15.7%
  • I don’t know – 28.3%
  • Our web policies restrict this – 11.8%

To read the full article around the results of this survey, and to find out how the WhatsUp Gold IT management platform and its Flow Monitor and Flow Publisher plug-ins offer the kind of in-depth insight into traffic analysis that network administrators would benefit from (particularly during the Holiday season), click here.

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