In Part 7 of the series of interviews with Roger Greene, CEO & founder of Ipswitch Inc., Hoffman focuses the conversation on Greene’s business decisions in the early years of running Ipswitch. Greene discusses how for the first year, it was just him plus one other partner outside of the company who developed technology, essentially a one man research & development department. In 1992, Greene continued to proceed slowly, adding only two more employees. “Roger Greene recognized that trying to make a splash without having the right technology was a waste of good capital,” says Hoffman. Greene notes that Ipswitch was growing as slowly as revenues permitted and in the beginning a large marketing budget would not be necessary because if you got it right with internet software, the word would spread. Hoffman highlights how Ipswitch has now grown to a 65 million dollar a year company.
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