By Lauren Smith
The WhatsUp Gold team is happy to announce that Caitlin Buxton, Director of North American Channel Sales at Ipswitch Network Management Division, has been named one of CRN’s 2012 Channel Chiefs. This prestigious list of the most influential and powerful leaders in the IT channel recognizes those executives directly responsible for driving channel sales and growth within their organization, while evangelizing and defending the importance of the channel throughout the entire IT Industry.
Caitlin Buxton recently returned to Ipswitch, Inc.’s Network Management Division after six years and is responsible for setting WhatsUp Gold’s North American Channel strategy and managing the channel organization to successfully execute on it. Caitlin joined the division from AVG Technologies where she served as Director of Channel Sales. In 2010, Caitlin was recognized by CRN as one of the 100 Most Powerful Women of the Channel. Since her return to Ipswitch, Buxton has restructured the direct sales team for full alignment with the channel account managers, including incentives for working with channel partners on finding and closing business. She has also led major recruitment efforts in the VAR and Solution Provider market. As part of this strategy, Ipswitch, Inc. will be launching a new partner program in 2012 with a more lucrative margin structure for Gold and Silver Partners based on performance, a new partner portal which will provide enhanced deal registration and lead referral programs, in addition to in-depth sales and technical certification programs.
Selected by CRN’s editorial staff, the 2012 Channel Chiefs list is featured in the February issue of CRN Magazine and will be featured online at www.crn.com.