On August 3rd Southwest Airlines offered a limited-time promo celebrating three million Fans on Facebook, but in the process, unintentionally created duplicate charges for many of their loyal customers as participation soared. And while some of the more fortunate folks managed to walk away unharmed, the not so lucky ones were hit with repeating unforeseen charges – creating a domino effect on their finances.

This case illustrates a valuable lesson in today’s age of mounting web activity: high quality web performance has become more critical than ever – affecting your bottom line and brand image. So what can you do to make sure your website is spared from costly glitches?

For starters, you can check out AlertFox End-User Monitor (EUM) – our solution for immediately detecting and resolving website performance problems before users are impacted. By adding AlertFox EUM to your web management arsenal, you can identify website outages and monitor multi-step transactions from an end-user’s perspective – and all in just minutes of your time!