- Technology. Our award-winning easy-to-use products and innovative IT management solutions enable you to go-to-market quickly and develop sustained customer relationships. As market needs evolve – our customer-driven roadmap stays ahead of the curve with offerings that continuously create new up-sell and cross-sell opportunities.
- Values. Our experience in successfully working with partners worldwide has taught us one lesson – strong partnerships with shared values, goals and commitment to collaboration is the first step to creating customer satisfaction and sustained ongoing revenue opportunities.
- Partner Model. Our multi-level partner program makes it easy for you to engage with us at an appropriate level of investment and capability for your business and still present the opportunity to grow over time.
With the potential to reach millions of IT environments with solutions that span complete IT management requirements – WhatsUp Gold is the right partner for your business.
We welcome you to join our winning team, share our passion, and see your business grow!
Ipswitch Worldwide
Our Partner Program is designed to enable a true partnership where everyone benefits. Joining the Ipswitch WhatsUp Gold partner program offers the ability to grow your business, accelerate time to market, increase exposure and differentiate your organization with proven technology and support.
Value Added Resellers (VARs)
As a VAR you already have the technology, expertise and capabilities to help customers make the most of their IT infrastructure management and monitoring investments and build innovative solutions that accelerate their business. Additionally if your core product offering is in hardware or networking equipment, WhatsUp Gold provides you the necessary tools and training for developing and selling IT Management solutions.
The flexible and open nature of our product also creates opportunities for service engagements around our product for customers that need them. Ipswitch Account Managers and the technical team provide insight into the kind of value added services projects that you can engage in.
Cisco VARs are also eligible for a host of program benefits, technical resources and materials specifically designed to enable comprehensive IT management solutions. Selected by Cisco as a leading technology provider in their Smart Business Architecture program, WhatsUp Gold provides powerful and cost-effective network management tools to design and deploy full service, complete network solutions for mid-sized organizations.
National Resellers
Our National Resellers are direct to market organizations who sell technology products and solution bundles into end customer businesses as their trusted suppliers.
Distributors
Our distributors are organizations which select and offer the right technology product portfolio to their reseller partner networks, with added system integration and related services as needed.
Become a Partner
The Ipswitch WhatsUp Gold Partner program offers 3 partner levels designed to assist you in identifying new sales opportunities within your client base, create new revenue streams, and drive long term customer engagements.
Gold Partners
Gold Partners have access to our highest-tier discounting, generous MDF contributions, deal registration program and access to dedicated account management, technical and pre-sales engineer support.
Silver Partners
Silver Partners gain access to strategic marketing planning, substantial MDF contributions, co-branded evaluation links, turnkey sales tools and specialized promotions.
Authorized Partners
Authorized Partners are listed on the WhatsUp Gold website and gain access to comprehensive training, demo software licenses and sales support tools via our rich-media partner portal.
"We recognize that Partners are vital to our growth and the right team for taking our award winning solution into markets worldwide. Our new partner portal, customized programs and investments in sales and technical resources is an indication of our commitment to making our partners successful and in turn building our business."
-Ennio Carboni, President, Ipswitch Network Management Division
Partner Requirements
Interested partners in the U.S. or Canada can submit a partner application at www.whatsupgoldpartners.com. Our channel team will review your application and contact you for more information Partner requirements vary slightly depending on the level of program participation. Once your application is submitted our dedicated account manager will contact you to review eligibility for membership/membership levels and specific program requirements.
The WhatsUp Gold Partner Program provides significant long term benefits to our channel members:
Highlights
- Premier Partner Portal
- Joint Business and Marketing Plans
- Exclusive Partner Promotions and Incentives
- Tiered Discount Levels
Dedicated Account Management
Committed to helping you grow your business, our sales team is available to answer any questions regarding the sales process. Your Ipswitch WhatsUp Gold account manager ensures all your technical, sales or business related questions are answered.
Marketing Resources
The marketing team can assist with the successful execution of business development campaigns and provide input for marketing activities. As our partner, you can take advantage of marketing resources we have available including: turnkey, co-branded end-user campaigns and email templates, banner ads and event support materials to help you conduct the most effective marketing programs. We also offer MDF support for select partner levels.
Sales Tools
Our sales tools make it easy to sell our products. The WhatsUp Gold selling guides, on demand webinar videos, and cheat sheets map out the ideal selling process including key contacts to target and important selling features of our software. Deal registration is offered at select partner levels, so that you can protect your existing customer relationship and grow your business with confidence.
Certification Programs
We offer both sales and technical certification programs which you can enroll in online for self-paced learning sessions .. Upon successful completion of the course, a test will be given: passing the test results in certification and helps you gain additional rebate points.
Benefits At A Glance
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Partner Benefits
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Authorized
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Silver
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Gold
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Sales & Marketing
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Multi-tiered Discount
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Listing on WUG website
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Dedicated Sales Account Manager
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Sales Tools
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Sales Training & Certification
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Strategic Marketing Plan
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Market Development Funds
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Turnkey Marketing Tools
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Co-branded Evaluation Links
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Exclusive Promotions
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Deal Registration
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Dedicated Marketing Manager
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Partner Advisory Council
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Technical
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NFR kit
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$995
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FREE
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Dedicated Technical Account Manager
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Technical Training & Certification
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Technical Preview Program
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Communications
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Getting Started Toolkit
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Partner Portal
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Newsletters, Product Updates
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WUGspace